Our aim was to create a visual system that communicates with the Foundry’s audience. We took a simple reference and created a distinct visual system that gave us a foundation both visually and as an interaction layer as well.

We came up with the reference we called ‘The Pixel’. We used it to define the way our components looked like and how they behaved.

We have designed the entire service from the public pages, through purchasing products, account management, licencing support and community.

A vast amount of work has gone into all sections and the entire responsive system. We have componentised all these pages and built a foundation for the upcoming features.

We have handed over a comprehensive design system that enabled the Foundry to have a strong foundation for their digital ecosystem.

We have provided an online documentation from content building blocks to page templates to colour, type and all our components.